Petersen Museum Hosts Porsche Exhibit For Automaker’s 75th Anniversary
Mark Webb
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Content strategy
Film production
Photography
Art direction
Experiential
Print
Film production
Photography
Art direction
Experiential
Petersen Museum
Celebrating Porsche's 75th anniversary 'WE ARE PORSCHE' campaign through thoughtful storytelling.
The Petersen Museum is one of the foremost automotive museums in the world, commonly referred to as ‘The Louvre of automobiles.’
Our Team
Content Strategist, Producer, Director, Director of Photography, Experiential Coordinator
The Challenge
We partnered with the Petersen Museum to commemorate America’s love affair with Porsche for their prominently featured ‘WE ARE PORSCHE’ exhibition.
From storyboarding to production, we worked the Petersen’s curatorial and marketing teams to commission films featuring some of the Porsche world’s leading voices and personalities.
I AM PORSCHE.
WE ARE PORSCHE.
Working with marketing teams at the Petersen Museum and Porsche we developed a documentary series of individual vignettes spanning the range of Porsche enthusiasts—racers, builders, collectors, drivers, and more—to told the collective story: WE ARE PORSCHE.
Documenting tastemakers and thought leaders.
Jeff Zwart. Rod Emory. Chad McQueen. Patrick Long. Hurley Haywood. Renée Brinkerhoff. Daniel Wu. Bruce Meyer. The Ingram family. Miles Collier. Chris Banning.
These films intended to showcase perspectives from renown personalities with enormous contributions to Porsche culture.
A video installation worthy of 75 years of excellence.
This series of films went beyond digital distrubtion across Porsche and Petersen social channels, and are displayed prominently in the exhibit.
by the numbers
EXHIBIT VISITORS
400k+
CAMPAIGN IMPRESSIONS
8M
VIDEO VIEWS
300k+
FILMS PRODUCED
12
CLIENT FEEDBACK
“with/anima’s partnership for the Petersen Museum’s ‘WE ARE PORSCHE’ exhibit was critical in elevating the activation’s experiential footprint and creating the storytelling to lead our campaign.”
Luna Bondesan, Director of Marketing
