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Digital Strategy
Content Strategy
Content Production
Social Media Management
Content Strategy
Content Production
Social Media Management
Morton Street Partners
A cultural commentary of automobiles and art.
Morton St. Partners is a curatorial project merging the worlds of contemporary art and collectible cars based in NYC.
THE CHALLENGE
It’s been long-standing view that cars are, in fact, works of art. This view, however, has been referenced, never executed—until Morton Street Partners, that is.
We partnered with MSP to take their unique exhibition and activations strategies digital through content and social.
Creating cultural commentary.
MSP specializes in curating long-lost one-off prototypes, design studies, and culturally significant automobiles to the forefront of automotive conversation and collecting.
Our content strategy followed suit—educating followers and customers about these extraordinary objects, while observing their place in a broader context of art, design and fashion.
Drops—not props.
Reverence—not hype.
Building anticipation for each exhibit and automobile were key pillars in differentiating MSP’s brand and identity—many times in collaboration with MSP’s partners to cross-promote messaging and assets.
Our social strategy treated each new activation and vehicle as a tentpole moment through engaging visuals and immersive storytelling.
Press
MSP shook the newswire, to say the least.
