This Is The Most Adventure-Ready Alfa Romeo You’ll See Today
Bryan Campbell
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Content strategy
Content production
Media strategy
Public relations
Social media strategy
Influencers
Content production
Media strategy
Public relations
Social media strategy
Influencers
AETHER Apparel
Breaking the internet with a Safari-style Alfa Romeo.
AETHER Apparel is an adventure-inspired clothing and lifestyle brand based in Los Angeles, California.
Our Team
Lead Strategist, Media Relations, Producer
The Challenge
To help launch their ‘Uniform for the Restless’ campaign, AETHER Apparel commissioned a Safari-style Alfa Romeo GTV6 in collaboration with the design team at Oil Stain Lab.
Our job? To break the internet. We built a coordinated content, media, and social strategy to support the launch of the campaign to qualified audiences across the world.
Internet, broken—Alfa style.
IN PRESS | Our team prepped curated and custom press kits for each media placement, ensuring a diverse variety of imagery and commentary in users’ social feeds to broaden engagement.
Featured in Forbes, HiConsumption, Road & Track, Classic Driver, Alfatittude, Motor Trend and more.
ON SOCIAL | On its debut, the AETHER Alpine Alfa was eclipsed Instagram—with hundreds nods and hat tips from key personalities in the car community and beyond.
In total, over 87 million impressions.
The Results
87M+ impressions during launch week
Integrated social with IG Live & Clubhouse chats
Most successful Aether build to date
BY THE NUMBERS
CAMPAIGN IMPRESSIONS
87M+
MEDIA FEATURES
27
EXCLUSIVE PARTNERSHIPS & SOCIAL
3
Press
Headlines, check.
